BrandBags was conceived as a solution which would help retailers boost their branding and marketing with AR. Their concept was unique but simple – instead of old school vouchers, customers get digital coupons hidden within the printed material (tracker image) on their shopping bag.
REMG INC worked on the requirements laid down by BrandBags and developed the BrandBag app, which holds an element of suspense and surprise for customers shopping in the mall. The solution has given life to mundane looking shopping bags with AR. Moreover, the experience of finding hidden content within printed materials has unique novelty value, which also makes customers retain these shopping bags for a longer period, and helps the supermarkets reach their customers in a rapid fashion.
